Dorfman Museum Figures has a very unique product—think Madame Tussaud’s wax models, but providing realistic figures and conservation forms for display in museum exhibits. The realistic figures are highly customizable providing a believable human presence, while the broad selection of conservation forms are best suited to display garments and artifacts.
With over 200 products, it was critical for potential customers to browse Dorfman’s collection and quickly find the right set of customizations for their exhibit’s needs. Bmore Creative, Inc. was charged with finding a solution.
Don’t reinvent the wheel
Each form and figure’s attributes can be tailored to gender, ethnicity, age, and various hair types, qualities, and styles. To reflect this depth of breadth of selection, without overwhelming the customer, Bmore Creative customized an ecommerce-style filtering system, allowing customers to easily and quickly refine their search against each of these attributes. This approach provided a familiar and easy-to-use interface, immediately recognizable to anyone who has shopped online.
For Dorfman site administrators, predefined templates make it easy to rapidly create new products and galleries, with a tagging system that intuitively assigns attributes to those products.