Dorfman Museum Figures has a very unique product—think Madame Tussaud’s wax models, but providing realistic figures and conservation forms for display in museum exhibits. The realistic figures are highly customizable providing a believable human presence, while the broad selection of conservation forms are best suited to display garments and artifacts.

With over 200 products, it was critical for potential customers to browse Dorfman’s collection and quickly find the right set of customizations for their exhibit’s needs. Bmore Creative, Inc. was charged with finding a solution.


  • Front End Development
  • CMS Implementation
  • Styleguide

Don’t Reinvent the Wheel

Each form and figure’s attributes can be tailored to gender, ethnicity, age, and various hair types, qualities, and styles. To reflect this depth of breadth of selection, without overwhelming the customer, Bmore Creative customized an ecommerce-style filtering system, allowing customers to easily and quickly refine their search against each of these attributes. This approach provided a familiar and easy-to-use interface, immediately recognizable to anyone who has shopped online.

My company had a great experience working with Bmore Creative, Inc. as the developer on our Dorfman website redesign. Ryan was very responsive to all our questions and requests throughout the project. Most of all, I appreciated his ability to figure out solutions to several challenges of the site, notably the multiple galleries with complex filtering. Not only did he come up with solutions, but he made sure the processes were well-documented and simple enough so that the client could take over. I highly recommend Ryan and Bmore Creative, Inc. and look forward to working with him again!

Chandra Guglik, Owner, Guglik Design

For Dorfman site administrators, predefined templates make it easy to rapidly create new products and galleries, with a tagging system that intuitively assigns attributes to those products.

Bmore Creative partnered with Guglik Design for the website layout and information architecture, faithfully executing their wireframe and mockups to specification, resulting in a lean, responsive, and fast-loading website.